AMT Marketing has been a key partner in the development of marketing, diagnostic, implementation and communications strategies and tools of the Market Ready tourism model since 2014. Market Ready is a system that enables tourism businesses to increase readiness, to reliably deliver sustainable tours and experiences that meaningfully connect guests and hosts, contribute to the well being of communities and conservation of their nature and culture. The Market Ready model was developed originally in Canada by the Indigenous Tourism Council.
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Market Ready Tourism Model
San Cristóbal de las Casas, Chiapas